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In this Week’s Newsletter:

• Ask LCM: How to Highlight Transferrable Skills as a Career Changer

• Recommended resources power up your side or main hustle!

• Resources to find jobs for yourself and your network

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Ask LCM: How to Highlight Transferable Skills After a Career Change

Shifting into a new field can feel exciting but daunting, especially when trying to communicate your value to hiring managers who may not immediately see the overlap in skills. Many career changers face this challenge, and it’s all about reframing your experience. Here’s a question that gets right to the heart of it.

Question from 'Career Changer in Charlotte':

Dear LCM,

I recently made a significant career change, moving from marketing to project management. In my previous role, I managed campaigns, collaborated with cross-functional teams, and kept projects on schedule—all of which feel relevant to project management. But I’m struggling to know how much of my marketing background to include without looking too inexperienced in project management. I’m especially concerned about emphasizing skills like stakeholder communication and timeline management in a way that aligns with project management expectations. How can I showcase my background so hiring managers in project management see my value?

Thanks,
Career Changer in Charlotte

Answer:

Hey there, Career Changer in Charlotte,

Great question! You’re on the right track by recognizing that many of your marketing skills translate seamlessly into project management. Here’s how to position your background to align with project management roles while showcasing your transferable skills.

1. Reframe Your Resume with a Project Management Lens:
   Think of your resume as a chance to highlight project management tasks you performed in marketing rather than focusing on marketing-specific accomplishments. For example:

   • Campaign Management as Project Oversight: Describe marketing campaigns as projects you managed from start to finish. Highlight how you defined objectives, set timelines, allocated resources, and tracked progress—these are core project management skills.

   • Stakeholder Communication and Collaboration: Emphasize your role in working with cross-functional teams. Use language like “collaborated with key stakeholders to ensure project alignment” or “facilitated communication between teams to keep deliverables on track.” This shows you’re skilled in managing relationships, a critical part of project management.

2. Highlight Specific Transferable Skills:
   Project management values specific core competencies, and you likely developed many of them in marketing. Here are some to emphasize:

   • Timeline and Budget Management: Describe how you managed marketing timelines, often balancing budgets and resources to keep campaigns on track. Translate these into project management terms like “maintained timelines” or “controlled project budgets,” showing that you can stay organized and efficient.

   • Risk Assessment and Problem Solving: If you regularly anticipated campaign challenges, show that you can assess risks and adjust plans—a key skill in project management. Use phrases like “identified potential risks and implemented solutions to prevent delays.”

3. Use a Skills-Based Resume Format:
   Consider a skills-based resume format if you’re concerned about looking too inexperienced in project management. Start with a “Core Skills” section that lists project management-related skills like timeline management, stakeholder communication, and resource allocation. This format places transferable skills front and center and downplays job title differences.

4. Showcase Relevant Certifications or Training:
   If you’ve taken any project management courses, completed certifications, or even attended relevant workshops, include them prominently. Certifications like the CAPM (Certified Associate in Project Management) or even a course in Agile methodology can strongly indicate your commitment and foundation in project management principles.

5. Prepare to Discuss Your Transition in Interviews:
   Be ready to explain how your background in marketing prepares you for project management. When asked about your transition, focus on the skills overlap, emphasizing that your experience managing complex campaigns directly translates to handling projects in any industry. A response like, “In marketing, I often led campaigns that involved setting objectives, creating timelines, and managing cross-functional teams—much like a project manager,” can help hiring managers see the connection.

6. Provide Quantifiable Achievements:
   Highlight measurable outcomes that showcase your project management skills. For example, “Led a campaign that increased engagement by 30% within a four-month timeline” or “Reduced campaign production time by 20% by streamlining processes.” This demonstrates your ability to deliver results, a trait every project manager needs.

The Bottom Line
Career changes can be challenging, but transferable skills are your key to making a strong case for yourself. By focusing on relevant skills, using a strategic resume format, and preparing to connect your background to project management in interviews, you’ll be able to show hiring managers that your marketing experience has perfectly prepared you for this new path.

~LCM

Thanks for sharing this question, Career Changer in Charlotte! Many job seekers are in your shoes, and this approach will resonate with anyone looking to pivot and showcase their transferable skills in a new field.

Have a question that you’re afraid to ask about your job search, resumes, interviews, or the application process? Submit your questions to LCM!

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Resources to Find Jobs for Yourself and Your Network

Are you looking for your next role in tech or finance? Check out roles here.

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